Dr. Shivkumar M. Belli

Dr. Shivkumar M. Belli is an Associate Professor in the Department of Business Management at the Central University of Karnataka (CUK), with over 19 years of experience in teaching, research, consultancy, and academic leadership. Previously, he served at the National Institute of Fashion Technology (NIFT), Hyderabad, for 15 years. An alumnus of IIM Ahmedabad’s Faculty Development Programme in Management (FDPM 2012), he holds a Ph.D. in Management from Gulbarga University. His teaching and research interests encompass Consumer Behaviour, Neuromarketing, Experiential Marketing, Design Thinking, Creativity and Entrepreneurship in Cultural and Traditional Economies, and Bharatiya Knowledge Systems (BKS), with a particular focus on tribal empowerment, traditional knowledge, artisan entrepreneurship, and cultural sustainability. Dr. Belli has authored three books, edited scholarly volumes, published research papers, and contributed to periodicals. His research and consultancy engagements include projects supported by ICSSR, the Ministry of Textiles, Government of India, and the Ethiopian Textile Industry Development Institute. Beyond teaching and research, he contributes to academic leadership, curriculum development, and institutional governance. At CUK, he serves as the Nodal Officer for Viksit Bharat@2047. He also serves as a resource person for faculty development programmes, including those organised by Malaviya Mission Teacher Training Centres (MMTTCs).